Launches Custom AI Assistants

" interface showing the setup of Custom AI Assistants, allowing users to choose from advanced AI models like GPT-4o, Claude 3 Opus, and Llama 3." has launched Custom AI Assistants, allowing users to build assistants based on advanced models like GPT-4, Llama 3, or Claude 3 Opus. This feature enables tailored AI solutions to meet specific needs, leveraging cutting-edge technology for enhanced performance and customization.
AI search engine has introduced a new feature called Custom Assistants, enabling users to create personalised AI assistants for free using the same technology that powers ChatGPT. Announced in a press release on Thursday, this feature allows users to tailor AI assistants to address specific needs without requiring extensive prompting.
Custom Assistants allows users to select from three advanced large language models (LLMs): GPT-4o, Llama 3, or Claude 3 Opus. These models, which underpin AI solutions like ChatGPT, Meta AI, and Anthropic’s Claude, are trained on vast datasets and capable of generating coherent and contextually relevant text. By leveraging these LLMs, Custom Assistants can deliver precise answers tailored to specific domains, such as audio equipment expertise, without needing detailed instructions for each query.
To utilise Custom Assistants in, users can simply click on “More,” then “Add New.” From there, they can choose their preferred LLM, name the assistant, and define its behaviour. This straightforward setup process ensures that users can quickly and easily create specialised AI assistants to meet their unique requirements.

Launched in 2021, aimed to compete with Google by offering a more personalised and secure search experience. The platform was an early adopter of AI, incorporating these technologies into its feature set. Following the rise of ChatGPT in late 2022, underwent a redesign in late 2023, adopting a similar interface with an interactive chatbot box and a menu bar.
Breaking into the online search market is challenging, as demonstrated by the closure of AI search engine Neeva late last year, which struggled to compete with Google’s dominance. With Google controlling over 90% of the search market, competes with other search engines like Bing and DuckDuckGo for the remaining 10%.
Despite these challenges,’s introduction of Custom Assistants highlights its commitment to innovation and user-centric design, aiming to carve out a niche in the competitive search engine landscape by offering advanced AI capabilities.
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AI Overviews of Google’s latest move to introduce Custom Assistants follows Google’s unveiling of its AI Overviews feature, designed to enhance search experiences by generating AI-based summaries of content from various websites. This feature aims to provide users with concise, convenient search results.
Despite its potential, Google’s AI Overviews have faced several issues, particularly with the accuracy of the information provided. For instance, one of the AI-generated summaries erroneously suggested drinking two quarts of urine as a rapid way to pass kidney stones, highlighting the risks of relying on AI for critical health information.
Google initially claimed that AI Overviews would increase user engagement with search, and many users were reportedly satisfied with the results. However, user feedback suggests otherwise. Numerous reports and discussions on Google support forums indicate that many users find the feature unnecessary and often misleading. There have been widespread requests to disable AI Overviews, but Google has not provided an option to turn off the feature. Instead, the company has closed multiple support threads where users sought help on how to disable it.
Google’s AI Overviews were initially released as an optional experiment through Search Labs but have since been rolled out to all American users, regardless of their preference. This has led to frustration among users who feel the feature is being imposed on them without an adequate way to opt out.
In contrast,’s Custom Assistants offer a more personalized approach to AI in search. By allowing users to build AI assistants tailored to specific needs, aims to provide accurate and relevant responses, potentially avoiding some of the pitfalls encountered by Google’s broader AI integration. This development underscores the ongoing competition in the AI-driven search landscape, with companies striving to balance innovation with user satisfaction and accuracy. SOURCE 

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